Voice-of-customer research
Review mining, sales-call notes and up to three customer interviews to surface the exact language buyers use.
Service
Website & Landing Page Copywriting That Ranks and Converts
Your money pages have to do two things at once: rank for commercial keywords and persuade a sceptical buyer. We write pages that do both, using your customers' own words.
Overview
Money pages deserve more than a keyword and a template
Blog traffic is lovely. Revenue comes from service pages, category pages, pricing pages and landing pages — the pages where somebody decides whether to trust you with their budget.
Those pages are also the hardest to write, because they must satisfy a commercial-intent SERP while making a persuasive argument. Stuff them with keywords and they stop converting. Write pure sales copy and they never get found.
Our approach starts with voice-of-customer research: sales call recordings, support tickets, reviews (yours and your competitors'), and interviews. Then we map the page to the SERP, and write.
- Pages that rank for commercial terms instead of only branded searches
- Objections handled on the page rather than in a sales call
- Copy your design team can lay out without rewriting it
- Measurable movement in the metric that matters: signups, demos, add-to-carts
7–10 daysTypical turnaround
What you get
Everything included in this service
Message hierarchy
Value proposition, proof points, objections and the order in which to address them — agreed with you before drafting.
SEO-mapped page structure
Target keyword, supporting terms, H1–H3 outline, internal links and schema (Service, Product, FAQ, Breadcrumb) recommendations.
Full page copy
Headlines, subheads, body, microcopy, CTAs, FAQ section and metadata — annotated with the reasoning behind each section.
Two headline variants
Alternatives for A/B testing, plus a suggested test plan for your CRO tool.
Wireframe notes
Section-by-section guidance for your designer so the copy is not flattened in build.
Process
How the engagement runs
1
Research
We read every review, ticket and sales note you can share, and interview up to three customers about what nearly stopped them buying.
2
Message map
A one-page argument: who it is for, why it beats alternatives, what the proof is, what happens next. You approve this first.
3
Write
Copy in a shared doc, section by section, with comments explaining choices and flagging where you need proof assets.
4
Test
Optional CRO support: variant copy, test design and a read-out once you have enough traffic to call it.
Questions
Website and Landing Page Copywriting That Ranks and Converts FAQs
Yes. Full-site projects (typically 6–14 pages) run four to six weeks and include a sitemap review, a keyword-to-page map and consistent messaging across the set.
We prefer to. Copy-first projects produce better layouts than copy poured into a template. We supply wireframe notes and join design reviews at no extra cost.
The SERP decides the structure; the customer research decides the argument. In practice the keyword almost always belongs in the H1, the intro and one subhead — the rest of the page is free to persuade.
Yes, including scalable templates for large catalogues, buying guides for category pages and unique copy for your top revenue SKUs.
We write in US or UK English and coordinate with your translation partner. We will also flag where a direct translation would miss local search demand.
Works well with
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ExploreLet's talk about website and landing page copywriting that ranks and converts
Tell us about your site, your market and your targets. You will get a written recommendation and a fixed-price proposal within one business day — no sales sequence, no pressure.