Portfolio

SEO content portfolio: the work, and what it did

A selection of client projects with the metrics that mattered to them. Names are used with permission; a few clients under NDA are described generically.

SaaS marketing team reviewing organic traffic growth
SaaS

Loopwise — workflow automation SaaS

180 legacy posts audited, 14 refreshed and 22 new cluster articles written around four money keywords. Demo requests from organic grew from 31 to 148 a month.

+312%Organic sessions
14Page-one keywords
5 moTo payback
Ecommerce category page content project
Ecommerce

NordPeak — outdoor equipment ecommerce

Nine category pages rewritten around commercial intent plus a 26-post buying-guide cluster. Organic revenue from category pages tripled in five months.

3.1xOrganic revenue
+87%Category CTR
26Guides published
Fintech content strategy project
SaaS

Cadence Billing — fintech SaaS

Full-funnel content strategy with 12 clusters, then a 6-month writing retainer covering compliance-heavy topics with legal review built into the workflow.

+204%Organic signups
62Articles
0Compliance flags
Topic cluster project for a pet food brand
B2B

Cecoagro — pet food manufacturer

A 12-keyword topic cluster with the most thorough briefs the client had seen, plus distributor-facing landing pages in two languages.

12Cluster keywords
+158%Organic leads
2Markets
Content strategy workshop
B2B

Avantispet — export & distribution

A content strategy built from distributor interviews and trade-show questions, executed as 18 articles and four gated buyer guides.

18Articles
4Buyer guides
+96%Enquiries
Mobile ecommerce content project
Ecommerce

Bloomline — DTC home fragrance

Product and collection copy for 140 SKUs plus a seasonal gifting cluster that now carries the brand's Q4 organic traffic.

140SKUs rewritten
+64%Q4 organic
9Featured snippets

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In their words

What those projects felt like from the client side

I worked with Silvia and Minnie on a 12-keyword topic cluster project for my pet food ecommerce brand. They are smart, talented, and very authoritative on Search Engine Optimization. My topic cluster was quick & incredibly well done. We were so impressed with the content briefs they handed over — it was literally the most thorough content brief we have ever seen. We intend to work with Witty Content Writers again on the next keyword cluster. Highly recommended.

Alvaro Rodrigues Alvaro RodriguesManager, Cecoagro

Silvia and Minnie worked with me to create a content strategy as part of our marketing efforts. They are pure professionals. They wrote an extremely high-quality strategy that we are happy with. Throughout every stage of the implementation process they have been communicative, flexible and just an overall pleasure to work with. Our sales are on the up and up and I highly recommend them.

Angel Castenor Angel CastenorExport Manager, Avantispet

We had 180 blog posts and no idea which ones were worth keeping. The audit answered that in two weeks, and the refresh plan took 14 posts from page two to the top five. It is the highest-ROI content project we have run.

Daniela Ferreira Daniela FerreiraHead of Growth, Loopwise (SaaS)

Our category pages were invisible. Witty rewrote nine of them around real search intent and our organic revenue from those pages tripled in five months. They ask better questions than any agency we have hired.

Marcus Feld Marcus FeldEcommerce Director, NordPeak
Across all accounts

Numbers we can stand behind

0Pieces delivered since 2017
0Target keywords on page one
0Featured snippets won
0Retainer renewal rate

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