Keyword harvest
Seed expansion from tools, autocomplete, People Also Ask, forums, review sites, your site search and your sales calls.
Service
Keyword Research & Topic Cluster Services
Find the terms you can realistically win, group them into clusters around your commercial pages, and stop competing with enterprise sites for keywords that were never yours.
Overview
Keyword research is a filtering problem, not a listing problem
Any tool can hand you 8,000 keywords. The value is in the filtering: which 60 terms deserve a page this year, which belong on the same page, and which you should ignore until your domain earns the right to compete.
We build a topic cluster to make you rank for your money keywords — a pillar page targeting the head term, supported by articles that answer every adjacent question, all linked deliberately so authority flows where you need it.
The output is a spreadsheet you will actually use and an architecture diagram your whole team can follow.
- A shortlist of winnable keywords instead of a 5,000-row export
- One page per intent — no cannibalisation, no duplicate coverage
- Pillar pages that finally rank for head terms because the cluster supports them
- A backlog your writers can pull from for the next six to twelve months
2 weeksTypical turnaround
What you get
Everything included in this service
Difficulty & winnability scoring
Our own model: keyword difficulty, SERP domain strength, content-type match and your topical authority in that area.
Intent classification
Every term labelled by intent and funnel stage, with the SERP features that dominate it.
Cluster map
Visual pillar-and-spoke architecture showing which page targets which term and how they link.
Cannibalisation check
Existing URLs matched to clusters so two of your own pages never fight for the same query.
Prioritised backlog
Sequenced by expected impact, effort and dependency — ready to drop into your project tool.
Process
How the engagement runs
1
Seed & expand
We start from your products, competitors and customer language, then expand across every source until the list stops producing new ideas.
2
Score
Each term gets volume, difficulty, SERP strength, intent, and a winnability score from 1 to 5 based on your domain.
3
Cluster
Terms that share a SERP belong on one page. We group by result overlap, not by string similarity — this is where most keyword lists go wrong.
4
Map & sequence
Clusters are mapped to existing or new URLs, linked, and ordered into a publishing sequence.
Questions
Keyword Research and Topic Cluster Services FAQs
Ahrefs and Semrush for volume and backlink data, Google Search Console for your own query data, Google Trends for seasonality, plus manual SERP review for every priority term. Tools inform the model; the judgement is human.
A typical project delivers 400–1,200 scored keywords grouped into 8–20 clusters. Volume matters less than the shortlist: usually 40–80 terms worth acting on this year.
Yes, and we ask for it. Queries where you already rank 8–20 with decent impressions are usually the fastest wins available, and they only appear in your own data.
A pillar page that covers a broad topic, plus a set of focused articles answering sub-questions, all internally linked so search engines see one authoritative body of work rather than scattered posts. Our full guide explains it properly.
Quarterly updates are available and recommended for competitive markets. We re-score, add new terms and flag clusters where the SERP intent has shifted.
Works well with
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ExploreLet's talk about keyword research and topic cluster services
Tell us about your site, your market and your targets. You will get a written recommendation and a fixed-price proposal within one business day — no sales sequence, no pressure.