Silvia Moreno
Co-founder & Content Strategist
Ex-newsroom journalist. Builds the keyword maps and content strategies, and runs discovery for every new account. Writes the SaaS and fintech work.
About us
We are the SEO content writers brands hire when “just write something” stopped working
Witty Content Writers started in 2017 with two writers, one spreadsheet and a stubborn belief that content should be judged on revenue, not word count. Today we are a small senior team serving SaaS, ecommerce and B2B service brands across four continents.
Our story
Nine years of writing for search — and for people
Silvia came from newsroom journalism, Minnie from ecommerce merchandising. Both of us kept running into the same problem: agencies that could write beautifully but had no idea what a SERP was, and SEO shops that could find keywords but produced copy nobody wanted to read.
So we built the studio we wished existed. Every writer here has published in their vertical for at least five years. Every project starts with research a strategist would recognise, and ends with copy an editor would sign off. That combination is why our clients keep the same writer for years rather than months.
We stay deliberately small. You will never be handed to a junior you did not meet, and the person who writes your brief is the person who writes your copy.
- Senior writers only — no content mills, no outsourcing behind your back
- Maximum eight active retainers at a time
- Your data, your accounts, your CMS — we work inside your stack
2017Founded
What we believe
Four principles we will not trade away
1
Evidence first
If we cannot show you the SERP, the keyword data or the customer quote behind a recommendation, we do not make it.
2
Fewer, better pieces
Ten excellent articles beat forty average ones. We would rather cut your volume and raise your ceiling.
3
Written by humans
Research tools help. Drafting tools do not. Readers and search engines can both tell the difference.
4
Own the numbers
We report on rankings, sessions, assisted conversions and revenue — including the months that disappoint.
The team
The people who will actually write your content
Minnie Adeyemi
Co-founder & SEO Copywriter
Ecommerce merchandiser turned conversion copywriter. Owns landing pages, category copy and every CRO argument we have internally.
Daniel Okafor
Senior Editor & SEO Lead
Runs the technical side: SERP analysis, internal linking, schema, content audits and the 30/60/90-day performance reviews.
How we run projects
Transparent, documented, and easy to hand over
Every account gets a shared workspace: the keyword map, the content calendar, every brief, every draft and the performance dashboard. If you ever leave us, you take all of it with you — no proprietary lock-in, no "we will send the files over".
Communication happens in one channel (Slack or email — your choice), with a written weekly update every Friday and a live review call each month.
0Average brief turnaround
0Client satisfaction score
0Retainer renewal rate
Want to see whether we are a fit?
Send us your domain and the keywords you care about. We will reply with an honest read on whether content is your bottleneck — and what we would do first.