Full content inventory
Every indexable URL with traffic, impressions, average position, conversions, word count, last-updated date, backlinks and cluster assignment.
Service
Content Audit & Optimization Services
Most sites are sitting on their next quarter of growth. Pages in positions 11–30 need editing, not replacing — and some of your archive is actively holding you back.
Overview
Your fastest SEO wins are already on your own domain
Publishing more is the expensive answer. Before you commission another twenty articles, it is worth knowing which of your existing pages are close to breaking through, which are cannibalising each other, and which are dead weight.
We inventory every indexable URL, pull performance data, compare each page against the current SERP, and sort the archive into four buckets: keep, refresh, merge, remove.
Then we rewrite the ones with the highest expected return. Updating existing content from position 11–30 to Google page one is the single highest-ROI project in most content programmes.
- Page-one movement from content you already paid for
- Cannibalisation resolved, so one strong page replaces three weak ones
- A leaner, better-linked archive that is cheaper to maintain
- A clear answer to “is our old content worth keeping?”
2–3 weeksTypical turnaround
What you get
Everything included in this service
Performance diagnosis
Why each underperforming page is stuck: intent mismatch, thin coverage, cannibalisation, outdated data, weak internal links or technical issues.
Keep / refresh / merge / remove decisions
A defensible recommendation for every URL, with the reasoning and the expected impact.
Refresh briefs
For every page worth saving: what to add, cut, restructure, re-source and re-link.
Redirect & consolidation map
Exact 301 mapping for merged or removed pages so you keep the equity.
Rewrites
Optional: we execute the refreshes, usually starting with the ten pages with the highest expected return.
Process
How the engagement runs
1
Crawl & collect
A full crawl joined to Search Console, Analytics and backlink data so decisions rest on evidence, not opinion.
2
Diagnose
Manual SERP comparison for every priority URL. We look at what now ranks and what changed since you published.
3
Decide
Scored recommendations by expected traffic and revenue impact against the effort required.
4
Rewrite & re-measure
Execution in priority order, then a 30/60/90-day readout on position and conversion change.
Questions
Content Audit and Optimization Services FAQs
We have audited sites from 30 to 6,000 URLs. Above roughly 1,000 pages we audit by template and cluster, sampling within each group, and prioritise the pages carrying measurable traffic or revenue.
Removing genuinely worthless pages usually helps, provided redirects are handled correctly. We never recommend deletion for pages with backlinks or conversions — those get merged or refreshed instead.
Pages already in positions 11–30 often move within two to six weeks of the refresh being indexed. Pages beyond position 50 usually need a rewrite rather than an edit, and take longer.
Yes, and roughly half our audits are exactly that. We report on the content, not on the agency, and we will tell you plainly when the previous work was sound.
Read access to Google Search Console and Analytics, and ideally your rank tracker. If you cannot grant access, we can work from exports.
Works well with
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ExploreLet's talk about content audit and optimization services
Tell us about your site, your market and your targets. You will get a written recommendation and a fixed-price proposal within one business day — no sales sequence, no pressure.