I’ll help you make your brand the answer, not just another result!
Your brand deserves visibility, so let’s make that happen!
Hi 👋🏾, I’m Silvia Gituto, an SEO Content Writer, Strategist and Junior Tech SEO. I work with brands to highlight their unique value propositions and set them apart from competitors to gain visibility on SERPs, and drive qualified traffic. I make data-driven decisions based on my technical SEO experience and create people-first, relevant content that aligns with brand values and resonates with target audiences, driving engagement and loyalty to increase organic traffic.
But don’t take my word for it. Here, I’ll show you:
✔ SEO-optimized articles & blogs I’ve helped rank
✔ Keyword research & content strategies that saw traffic growth
✔ Blogs that feature as list and paragraph snippets snippets
✔ Blogs that feature in both Google’s AI Overviews and as featured snippets
✔ Results from successful campaigns
Here's how I've helped brands win.....just like I'd like to help yours
1. Content Strategy
When working on the content strategy, I focused on:
- Identifying their ideal customer profile
- Uncovering their customers’ pain points and challenges
- Aligning these pain points with targeted SEO keywords
- Implementing tailored SEO tactics to improve their ranking
- Developing content clusters to establish their authority in your industry
- Crafting comprehensive content outlines to steer their content team towards specificity
- Implementing data-driven on-page strategies
- Monitoring and evaluating SEO performance to track progress and effectiveness
The result?
I achieved 122% organic growth through a data-driven strategy that combined user research, targeted keywords, and content clusters.
2. SEO Content Creation
Here are some of my published articles:
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- Top Tips for Writing SEO-Friendly Content That Ranks written for Oncrawl
- Reddit is Seeing Explosive SEO Growth. But Is It Truly Helpful to Users? Written for Amsive
- How to Leverage Content and AI-powered Tools in Your Content Writing written for Moz.com
- How to Make a Bar Graph in Google Sheets written for Softr.io
- Reddit’s SEO Growth: A Deep Dive into Reddit’s Recent Surge in SEO Visibility Written for Amsive and co-authored by Lily Ray, Vice President, SEO Strategy & Research.
- An On-Page SEO Guide: Page Titles, Meta Descriptions and Slugs written for seo-wtf.com
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Ranked competitive, high-intent keywords on Google’s first page
Features, appearances and recommendations:
- Reddit’s increased reliance on Google traffic has Wall Street anxious to see if visitors sign up by CNBC
- Search with Candour Podcast
- SEO Office Hours Podcast
- Tips from Experienced SEO Professionals to Execute an SEO Process by LearningSEO.io
- Supplemental Resource for Clearscope’s ‘What’s going on in SEO’ Webinar
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Reddit’s SEO Surge: The Unintended Consequences of Google’s August 2024 Core Update by WebProNews
3. Content briefs and SEO research
I create data-driven, SEO-optimized content briefs that empower writers to produce high-ranking, engaging content. I carry out thorough research and competitor analysis to develop comprehensive content briefs for content teams, ensuring alignment with SEO best practices and audience needs.
My process ensures every piece is strategically crafted to meet user intent and outperform competitors through a structured approach:
Silvia has written comprehensive and insightful SEO guides for my website that are detailed and thorough and show a complete expert understanding of SEO theory as well as step-by-step processes. She's great at explaining an SEO topic in a readable and engaging way. Her content always surpasses my expectations, even down to the sources she cites in the articles. No detail goes unnoticed! I recommend Silvia to anyone looking for an SEO content writer. Real content written by a woman who knows her topic (and can explain it!). She's the real deal.
5. Keyword Research and Strategy
Check out a sample of my content planning process, demonstrating my ability to translate strategy into actionable steps for content creation. The goal of this project was to create content that would help SEO beginners learn. Some content was published on the website, and some used as downloadable resources.
The client wanted two pillar topics with 10 clusters each. I started with keyword research and developed around 10 topics under each pillar topic.
My content planning process involves thorough keyword research to ensure each cluster aligns with business goals and targets the right audience, maximising impact.
In my content strategy work, I focused on:
- Customer challenges and aspirations, aligning them with specific SEO keywords to ensure content resonated deeply with their target audience.
- Implementing high-quality images with descriptive alt text, enhancing accessibility and providing context for search engines.
- Implementing data-driven on-page strategies:
- Writing titles and descriptions optimized for both user engagement and search engines, increasing click-through rates and relevance signals.
- Naturally incorporating primary and secondary keywords throughout headlines, body text, and image alt tags for improved ranking potential.
- Employing headers (H1, H2, H3) to structure content logically, improving readability and search engine understanding.
- Developed cohesive content clusters around key topics, establishing the website as a trusted resource within their industry
Here is the content strategy for the two pillars.
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