SEO Content Portfolio - Witty Content writers

Let’s Make Sure They Find You!!

Your brand deserves visibility. Let’s make it happen!

Hi 👋🏾, I’m Minnie Mururi, an SEO Content Writer & Strategist dedicated to driving organic growth through data-backed content and smart optimization. With a passion for creating high-ranking, user-focused content, I help brands boost visibility, engage audiences and dominate search results.

Here, you’ll find:

✔ SEO-optimized articles & blogs that rank
✔ Keyword research & content strategies for traffic growth
✔Content briefs and content reoptimization
✔ Results from successful campaigns

Let’s turn your website into a lead-generating powerhouse.

Explore my work and get in touch!

My Work Speaks for Itself... Bring me in to transform your:

1. Content Strategy

When working on the content strategy, I focused on:

Identifying their ideal customer profile
Uncovering their customers’ pain points and challenges
Aligning these pain points with targeted SEO keywords
Implementing tailored SEO tactics to improve their ranking
Developing content clusters to establish their authority in your industry
Crafting comprehensive content outlines to steer their content team towards specificity
Implementing data-driven on-page strategies
Monitoring and evaluating SEO performance to track progress and effectiveness

The result?

I achieved 122% organic growth through a data-driven strategy that combined user research, targeted keywords, and content clusters.

2. SEO Content Creation

I will help you craft content that resonates deeply with your ideal customers.

Here are some of the published articles I have written.

1. - Futureproof your brand with SEO written for Moz.com
  - How to Conduct an SEO Content Audit for Your Website written for Sitebulb.com
  - SEO content issues: How to identify and fix them written for Oncrawl.com
  - Personal Branding for SEO Professionals written for Women in Tech SEO
  - What it is and How to Become a Digital PR and Outreach Specialist written for workinseo.com
  - Podcast Keyword Strategy written for captivate. fm
  - How to create a job application tracker in Google Sheets written for sofr.io

From the pieces I wrote, here are some of the achievements I got:

Won featured snippets for high-value keywords in the industry.

Ranked competitive, high-intent keywords on Google’s first page

Share-worthy content that fuels meaningful conversations.

If you're looking to outsource your copywriting and content creation needs, I'd recommend Minnie in a heartbeat. In my current role at Captivate, Minnie put herself forward to write a guest article for the blog and she did not disappoint. Not only was the content written to a very high standard, but it was also evident that she had a deep understanding of the topic and did all the necessary research beforehand. Minnie is an absolute pleasure to work with, always friendly and easy to communicate with, and met the deadlines we had set together. Very impressed!

Sarah McDowell

Podcast producer & Manager

3. Content briefs and SEO research

I create data-driven, SEO-optimized content briefs that empower writers to produce high-ranking, engaging content. I have worked with GraydotCompany and SurveyMonkey.com to develop comprehensive content briefs for their content teams, ensuring alignment with SEO best practices and audience needs.

My process ensures every piece is strategically crafted to meet user intent and outperform competitors through a structured approach:

4. Content refresh and update

I specialize in refreshing and optimizing existing content to boost rankings, engagement, and overall performance. Using a data-driven approach and tools like Google Search Console and Ahrefs, I identify opportunities to improve underperforming pages and track measurable results.

My process includes updating outdated information by analyzing traffic trends, refreshing statistics, and aligning content with current best practices.

I also optimize for SEO by refining keyword strategy, enhancing metadata, and improving internal linking. Additionally, I focus on readability and user experience, ensuring content is well-structured, easy to scan and mobile-friendly.

Here are results of an article I refreshed for SurveyMonkey.com:

Target Keyword: corporate diversity

Before: The article did not rank in the top 100 SERP results in October 2024.

After: The article is Ranking #7 with a 40% increase in organic traffic

Minnie delivered 2 articles for workinseo.com (my side project). The articles followed the brief and beyond, they showed research and understanding of the topics. Everything was tip top delivered on time. It saves me time to work with someone who listens to the writing requirements and delivers ready to publish content. Minnie also made me comfortable working with her, I like her methodical and calm style.

Isaline Muelhauser

International SEO Consultant

5. Keyword Research and Strategy

Check out a sample of my content planning process, demonstrating my ability to translate strategy into actionable steps for content creation. The goal of this project was to create content that would help SEO beginners learn. Some content was published on the website, and some used as downloadable resources.

The client wanted two pillar topics with 10 clusters each. I started with keyword research and developed around 10 topics under each pillar topic.

My content planning process involves thorough keyword research to ensure each cluster aligns with business goals and targets the right audience, maximising impact.

In my content strategy work, I focused on:

Customer challenges and aspirations, aligning them with specific SEO keywords to ensure content resonated deeply with their target audience.
Implementing high-quality images with descriptive alt text, enhancing accessibility and providing context for search engines.
Implementing data-driven on-page strategies:

Writing titles and descriptions optimized for both user engagement and search engines, increasing click-through rates and relevance signals.
Naturally incorporating primary and secondary keywords throughout headlines, body text, and image alt tags for improved ranking potential.
Employing headers (H1, H2, H3) to structure content logically, improving readability and search engine understanding.
Developed cohesive content clusters around key topics, establishing the website as a trusted resource within their industry

Here is the content strategy for the two pillars.

Minnie is an exceptional SEO content writer. She has consistently demonstrated an expert understanding of SEO best practices, which is vividly reflected in the compelling content she has crafted for my website. Not only does Minnie possess a deep knowledge of SEO trends and algorithms, but her ability to translate those into engaging, informative, and optimised content is what really makes her a star. I confidently recommend Minnie to any website owner looking to enhance their online presence through high-quality, human-written, SEO-optimised content.